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Cygility, Inc.
Haroon Elsarrag
9730 Research Drv. #200
Irvine, California, 92618
United States
현명한 소비자가 주목한 진성성있는 브랜드 어워드.
Beyond Branding and No Logo! Ett bolags trovärdighet blir framtidens viktigaste tillgång i en globaliserande värld. Långsiktig lönsamhet kommer att hänga intimt samman med bolagets förmåga att hantera sitt förtroendekapital på ett samlat och strategiskt sätt. Analys, styrning och utveckling av bolagets förtroendekapital kallar vi trustbranding eller credibility management. Vi hävdar att vi till och med driver en helt ny kategori som går bortom branding och tar frågan till en ny nivå.
About Synergy Marketing Strategy and Research, Inc. Leverage Marketing Research During the Recession. May 20, 2009 by TrustBranding. We found a great piece in the the Harvard Business Review by the ever-brilliant John Quelch, and knew that it was worthy of reprint here on Synergyblog. Dr Quelch outlines seven steps for CMOs to take during the recession to mitigate the reduction in consumer spending.
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Wednesday, October 28, 2009. Hell will Freeze over before this Government tells the Truth.